We need titles for many things: ideas, concepts, images, tweets, social media and blog posts, articles, reports, and books. In an earlier blog post I shared some insights from my
What can we learn from how best selling non-fiction books are titled to help us title our own ideas and messages so that people understand our ideas and want to
How we communicate our ideas and concepts is an important opportunity for us to innovate. We want people to be engaged with and remember what we are communicating to them.